Services For Vendors - Vendita e affitto immobili a Cortona


Services for Vendors

While it is true estate agents world wide have the worst of professional reputations (why beat about the bush?), such an awesome legacy can only allow room for improvement! As agents, we consider it a challenge. Earning the professional respect and trust of all our clients - both buyers and sellers alike - is our personal crusade!

Established in 1997, our agency has slowly built itself a reputation for professionalism, helpfulness and a scrupulous attention to detail. The listing of our most recent international sales and the feedback from clients we have recently sold to are a proud testament to this.

We are not in this business to sit on our backsides while we have clients waiting on us to sell their properties. We have worked tirelessly over the last few years to create an aggressive marketing strategy that is flexible, grabs the 'promotional moment', but also provides quality and most importantly for our clients, concludes in a sale.

We have energy, drive and every intention of becoming the area's No.1 estate agency. We love what we do, know we are good at it and to date have concluded 100's of sales in the local and international market place.

Our marketing strategies

Being seen

Global portals contact our agency daily offering hot deals for listing our 100+ international properties. We sign up for many of these offers which allow our properties to be seen on major portals (like Realtor International, The Move Channel and the Global Property Guide), as well as the major home portals in Hong Kong, Singapore, China, Russia, Australia, Canada and Europe in general.

Right Move Overseas is recognised globally as the No.1 property portal

It provides both excellent leads and quality and we take advantage of the various marketing tools which highlight individual properties. On Right Move our properties generate an average of 40,000 visits per month.

Jackson-Stops and Staff

We recognise the significant advantage of being associated with an internationally recognised name. We now collaborate on an official basis with Jackson-Stops and Staff, a UK based estate agency who markets international properties world wide.


Agestanet is an automated system which sends out new listings, sorted by individual criteria, to all clients we put in the database i.e. those that are interested in buying a property, but haven't yet committed to a trip out. It is a way of updating and staying in contact with them in an efficient, but not invasive manner. The database has over 320,000 listings posted by over 1500 agencies.
In addition to this, we also collaborate with some of the agencies advertising with Agestanet and share a reciprocal exchange of clients – both buyers and/or sellers – thereby taking advantage of an extensive network of agencies and their own personal marketing strategies.

As an agency, we are constantly researching new avenues for advertising

we are constantly researching new avenues for advertising and work assiduously on all leading search engines in order to be placed number one in Google and other listings. As a website we have over 40,000 visits a year 7,000 of which go direct to Cortona Real Estate.

More recently still

We are concentrating our energies on Cortona which given the number of potential buyers who walk its streets each year is an advertising opportunity in itself.

Word of mouth

Word of mouth has also seen us proud, not only because it is free advertising, but because clients are happy and willing to entrust their friends to us; a sure sign we are doing things right!


Showing and selling properties:

We see it as an art and a passion ... To us, a house is not just the sum of the bricks and stones it is made of: It lives, it breathes and it reflects the character of its owner. This is the secret to match-making the right person to the right house. It requires empathy, intuition and more importantly, the ability to strike up an immediate rapport with a client who ideally you will have for a day, but in reality you sometimes have for just the one viewing.

A good agent knows instinctively which houses might suit a potential purchaser. With just a little bit of verbal manipulation, a client can be persuaded to view a property s/he might never have considered.

Last year we sold three properties in the category: 'love at first sight'. It wasn't luck.


A good estate agency can be of invaluable help in many ways:

  • By investing in advertising and marketing your property on an international level.
  • By analysing the current market trends and knowing where best to advertise.
  • By keeping apace with current market values and advising you on the right price for your property.
  • By collating all paperwork pertaining to your property and having it assessed by a professional.
  • By helping you in resolving any issues that might arise with regard to its conformity.
  • By bringing you the 'right kind' of client to view your property.
  • By taking you step by step through the sales process, together with a registered Italian notary, thereby avoiding the necessity and cost of an international lawyer.
  • By providing you with translations, in English, of all contracts and seeing you through until completion.
  • By ensuring all utilities and council taxes are transferred into an eventual buyer's name.
  • By offering the buyer comprehensive assistance even after purchase i.e. the paying of bills and annual taxes, finding caretakers, gardeners, cleaners etc... a service which for many people is a godsend.


Your collaboration

  • The first and most fundamental step is to advertise your property at the right market price: A price that a client, researching properties from a world away (in say London or New York), can compare and evaluate with similar type properties within his/her budget.
  • We closely follow market trends and can advise you as to the right price, but naturally, it is your prerogative to market the property at any price or hold to out until you consider the market more robust.
  • By overpricing your property however, you do risk a client excluding you from his/her itinerary.

How we work:

Basic information

With a short description and a selection of photos which you can either email us or bring into the office, we will have an immediate idea of your property's potential, after which we can organise a visit to view it.

Once we have seen the property

Once we have seen the property and believe we are able to market it effectively, we will request copies of all documentation in your possession (i.e. floor plans, land map, visure and contract of provenance). With this we will be in a position to give you an overview of its saleability. With your consent we will withdraw any documents that might be missing from Cortona's Land and Building registry (such as building permissions if any modifications have been made while it has been in your possession)..

Energy certificate

this is also required by law when advertising a property for sale. It is something we can organise for you if required. Cost circa E.150.


  • Cash strapped town councils are becoming ever more fiscal, vigilant and even ridiculous with regard to issues of conformity. A property that does not conform cannot be sold.
  • Either in exchange for an exclusive contract for a limited period or for a fee, we will invest our time collating all relevant documentation pertaining to your property and assess its current saleability.
  • This is a service few (if any!) agencies offer.
  • Should there be problems, we will talk you through them, find a solution, recommend a qualified professional to sort them out on a bureaucratic level and check progress until everything is in order.
  • By resolving these issues in advance you are ensuring there will be no obstacle to a sale.
  • By avoiding these issues you risk losing a sale.
  • We offer this service because we know it is in everybody's best interest.
  • We ask an exclusive only as an insurance against other agencies basically benefiting from what amounts to our sense of duty towards you and an eventual buyer.
  • We don't however wish for you to lose any sales opportunities. With this in mind, we guarantee from the outset to network your property and directly collaborate with any agency you wish on the basis of a shared commission and at no extra cost to you.
  • We can draw up a simple agreement that summarizes any conditions you might have, as well as prepare documents regarding privacy and anti-money laundering, required by law when selling.

Before we publish your property details

Before we publish your property details on line we will forward them to you for approval. If you have the time and inclination to compose a personal description of your house as 'a much loved home', it does help to characterise the property and bring it alive for a potential buyer.


We know the importance of initial email and/or telephone contact: When an enquiry comes in, we respond immediately and continue to exchange emails and property details, until we have created an itinerary a client is happy to commit to. By the time a client arrives, we have already laid the foundation of a friendly working relationship, have appointments fixed and can thereby invest more time in viewings.


  • We will give you advance warning of any visit and fix an appointment for the viewing. Obviously houses that are well lit, tidy and welcoming will appear more attractive to a buyer. First impressions count.
  • If you are away often, it would be a good idea to find a key holder to open up your house in advance of a viewing. Alternatively, you can leave a key with us in the agency. We generally show properties as a team of two so that while one of us shows the garden and the property's boundaries, the other is opening windows, and turning on lights throughout the house.
  • We have discovered people feel more at ease during viewings when the owners are not present. With this in mind, we ask you to bear with us and leave us alone to 'walk and talk' our clients around your property. We know how important this aspect is to a sale so all information you can give us, with regard to its history, quirks and any recent modifications carried out (such as the roof, an overhaul of hydraulic, electrical and heating systems, a recently installed kitchen etc...), will be invaluable.
  • After a viewing we will let you know the client's impressions. This can be useful feedback.
  • Viewings that don't go to plan – Sometimes we will need to re-arrange an appointment at the last moment. Clients often change criteria when they are faced with the reality as opposed to the dream which can mean re-juggling a planned itinerary and/or creating a new one. Having said that we will always contact you and won't just turn up on your doorstep or leave you waiting around all day.


  • When a client makes an offer we will refer it to you and sort out the finer details once both parties have agreed on a price. Any written agreement (Offer of Purchase) will take into consideration all aspects of the sale: price, when the property can be made available, timelines for contracts, the establishing of conditions and an inventory of any furniture to be included.
  • The offer of purchase is closely followed by the preliminary contract of sale which summarizes all the main points and will specify any particular conditions of sale. It is also the point at which a confirmatory deposit is paid, usually 10% - 20% of the sale price.
  • In order to safeguard both parties, we insist that the stipulating notary for both the preliminary and final contract, holds the deposit monies in safekeeping until completion.


We will draw up all necessary contracts, liaising with the notary, and will assist you right up until completion providing translations in English if requested.


We are entitled to our fee at the undersigning of the preliminary contract of sale, but with international clients, we accept payment at the undersigning of the final notarised contract.

Private sale

As an agency we are also available to assist you through negotiations and completion even if you find a buyer of your own. In this case, our commission would be reduced.

After the sale

We immediately transfer all utilities and due taxes into the buyer's name.


For details of the Notary's role and competence in Italian law see "Useful information".